Founders launch · First 50 dads only · £97 £27
VIKING DAD
TourSign in
A bearded dad training on a longhouse floor

For dads who lost themselves somewhere along the way

Rebuild your body in 90 days.

You gave everything to your family — your time, your sleep, your body. This is 90 days to take the man back. Home or gym. Food your kids will actually eat. Calories worked out for you, every single week.

Claim a founder spot — £27Take the tour

£97 £27 one-time · 12 months full access · No subscription

Be honest with yourself

Does this sound like you?

The mirror's stopped lying

You catch yourself in a shop window and don't recognise the man. Softer. Heavier. Older than you feel.

Empty by 3pm

Coffee to start, coffee to survive. Wrestling the kids leaves you breathless. Bedtime can't come fast enough.

Eating their leftovers

Crusts, chips, the last nugget. Dinner's whatever's quickest. Then the guilt.

No time for you

Work, school runs, clubs, bills. Every hour belongs to someone else. You come last — every day.

It's not that you're lazy. You've been running a family on fumes with no plan for yourself. That ends now.

Why everything else failed you

90-minute gym sessions you can't keep up
20–35 minutes, at home or in the gym
Chicken, rice and broccoli misery
48 high-protein family meals & fakeaways
Guessing your calories
Calculated for you, recalculated every week
Miss a week, start again
Reset Protocol gets you straight back in
Nobody checking in
Daily check-ins, weekly reviews, Valhalla Score
ᚠ ᚢ ᚦ

Inside the app

Open it. Do what it says. That's it.

Tuesday · Day 9 · Week 2

Your orders for today

Training

Forge · Upper Body Strength

28 min · Start session →

Breakfast

Protein overnight oats

480 kcal

Lunch

Greek souvlaki pitta

610 kcal

Dinner

Double smash cheeseburger

780 kcal

The Today screen

No thinking. Just orders.

Every morning: today's workout, today's breakfast, lunch and dinner with exact portions and calories. Tap, train, eat. The guesswork is gone.

Smash burger wrap
Smash burger wrap
Teriyaki salmon bowl
Teriyaki salmon bowl
Katsu salad box
Katsu salad box
Crispy chilli beef
Crispy chilli beef
Souvlaki pitta
Souvlaki pitta
Protein oats
Protein oats

This week's shopping list

  • ☐ Lean beef mince — 1.5kg
  • ☐ Chicken thighs — 1.2kg
  • ☐ Greek yoghurt — 1kg
  • ☐ Salmon fillets — 4
  • ☐ Brioche buns — 6
  • ☐ Basmati rice — 1kg

48 meals · auto shopping list

Eat burgers. Lose the belly.

High-protein fakeaways and family favourites, each with a photo, full recipe and step-by-step method. Your week is planned to your calories, and the shopping list builds itself — grouped by aisle, amounts added up.

Push-up demonstration
Home · Push-up
Goblet squat demonstration
Gym · Goblet squat

Work

0:34

Next: rest 20s · horn sounds on change

Guided workouts

Home or gym. Press start.

Every session is timed with sound cues. Every move has a demo photo, how-to steps and the mistakes to avoid — plus three levels so you start exactly where you are.

Valhalla Score

74

Rank: Huscarl · up 9 this week

Consistency82
Momentum70
Recovery66

Week 3 review: −0.8kg · −1.5cm waist

On track. Calories held at 2,350.

Progressive fat loss

Calories that adjust as you do.

Enter your stats once. We calculate your maintenance and starting target, then every weekly check-in recalculates next week's calories so you keep losing. Private progress photos and measurements show you the change the scale misses.

Days 1–30

Forge

Rebuild the base. Learn the moves, lock in the eating, show up.

Days 31–60

Temper

Harder work, less rest. The belly starts going. People notice.

Days 61–90

Conquest

Peak blocks, then the Final Trial against your day-one self.

Founders price · first 50 only

£97£27

One payment. 12 months full access.

  • Full 90-day protocol — home & gym tracks
  • Guided timers with demos for every move
  • 48 recipes, weekly meal plan & shopping list
  • Calories calculated and adjusted weekly
  • Check-ins, reviews & the Valhalla Score
  • Private progress photos & measurements
  • Reset Protocol for the bad weeks
One-time payment12 months full accessAccess approved personallySecure checkout
Claim my founder spot

When the 50 spots go, the price returns to £97.

Your life changes. Your plan changes with it.

Access is approved personally once you've created your account — usually within a few hours, and always by the next morning. Secure checkout via Stan Store.

This programme is built around losing fat, building strength and holding a routine together as a busy dad. It is education and guidance, not medical advice.

Questions dads ask

Do I need a gym?

No. Every session has a home bodyweight version and a gym weights version. Switch any day.

Will my family eat the food?

That's the point. Burgers, katsu, fajitas, curries — built high-protein so you eat with them, not separately.

I'm really out of shape. Is this for me?

Every movement has three levels. Start at Foundation. The plan meets you where you are.

What happens after the founder spots go?

The price goes to £97. Founders lock in £27 for their full 12 months.

Is it a subscription?

No. One payment, 12 months of full access. Nothing renews.

Ninety days from now you'll wish you'd started today.

Start for £27